Best Practice Marketing

Technology has entered nearly every business except the barbershop. Technological advances are enabling the marketer to identify specific prospects and deliver specific products for consumption by specific markets using narrowcasting (rather than mass broadcasting) and online messaging.
Electronic tools such as Web sites, listservs, discussion groups, Usenets, banner advertising, online press releases, or online conferences are [...]

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All successful marketing programs are founded on good product or service qualities, good pricing strategies, good distribution planning, and good promotional activities. Underlying the marketing plan is good research on the prospect’s needs and wants.
These motivating factors are uncovered through a thorough and expansive effort called the situation analysis, the initial step of either the [...]

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